For more than a decade, brand activation agencies, event producers and venues have worked with our companies individually. Many will have used our structures repeatedly without ever needing to consider who sits behind them.
We operate as a business-to-business group, offering agencies a single, trusted partner across multiple structure types, delivered by teams who understand the pressures, constraints and reputational risk inherent in live events.
Across the Group, we design, supply and deliver high-end temporary structures and associated environments for:
Our work routinely takes place in sensitive, logistically complex environments, including historic sites, urban locations and live venues where there is no tolerance for error.
We plan for disruption so it never becomes visible.
Brand activation agencies represent a significant and long-standing part of our work. We understand how agencies operate because we have spent years supporting them at the point where ideas meet reality.
That means building overnight to meet venue and city constraints, working silently within live environments, and designing contingency into every install. It means knowing when to lead and when to stay out of the way.
From central London landmarks to countryside estates such as Coworth Park, part of the Dorchester Collection, we are trusted to deliver in environments where the cost of failure is reputational, not just financial.
Set-and-forget is not a promise. It is an operational discipline.
Creative Structures Group brings together four established specialist brands, each recognised as a leader in its field.
Together, these brands form a single operational ecosystem, allowing agencies to access multiple structure styles, design approaches and delivery teams through one relationship.
The Group has delivered thousands of events over more than a decade, working with leading brand activation agencies, global brands, cultural institutions and some of the UK's most prestigious venues.
Clients and venues have included organisations such as Historic Royal Palaces, the BBC, Royal Ascot, Somerset House and the Southbank Centre, alongside a diverse range of corporate and private clients.
Repeat business is not something we engineer for. It is the result of consistent delivery, under pressure, over time.
Creative Structures Group was founded by Duncan Russell and Tom Bucknell.
Duncan Russell served as Managing Director until 2023 and now acts as a non-executive director, supporting the Group’s long-term strategic direction from Australia, at a deliberately long arm’s length from day-to-day operations.
Tom Bucknell is a founder and director of the Group and remains closely involved in the business. Having worked across operations, design and sales, Tom brings a commercially rigorous, detail-driven perspective to every project.
He is as likely to be found on site reviewing progress as he is presenting to agency directors, a balance that has helped shape the Group's reputation for dependable, well-controlled delivery. Tom is also a serving member of the MUTA executive committee, contributing to industry standards and best practice.
The Group is led day-to-day by Tom Basnett, who joined the business in 2012 and has progressed through every operational layer of the company.
From 2017 to 2022 he led the operations team, building the systems, standards and teams that underpin the Group's ability to deliver at scale in complex environments.
In 2022, Tom began stepping into the role of Acting Managing Director, working quietly and deliberately to ensure continuity for both clients and the wider team. Following a smooth transition, he was formally appointed Managing Director in 2023 and now oversees all brands and territories.
Tom Basnett is a Goldman Sachs 10,000 Small Businesses alumni, bringing structured leadership and financial discipline to a business grounded in real-world delivery.
Creative Structures Group exists to make complex events feel straightforward.
If you are an agency looking for a discreet, experienced partner who understands the realities of live delivery, we should talk.
You can engage with us through any of our individual brands, or directly at Group level to explore how our combined capabilities can support your next project.
Contact details and next steps are available below.